Best betting sites UK 2026: Top new online bookmakers reviewed

Joining more than one bookie allows you to collect welcome bonus free bets and helps you get the best odds every time you wager.

App	Live Streaming	Cash Out	In-Play Betting	User Rating
Bet365 App	Yes (Extensive)	Yes (Full/Partial)	Yes	4.8/5
Sky Bet App	Yes (Sky Sports)	Yes	Yes	4.6/5
Betfred App	Limited	Yes	Yes	4.4/5
Unibet App	Yes	Yes	Yes	4.5/5

The Racing Post team carried out many hours of research to compile our list of the best new customer betting sites. All important areas of each betting site were investigated, and we only recommend bookmakers if we are satisfied we examined every aspect of their sports betting offering and found it to be amongst the best.

• Mr Play Sport: Bet £10 Get £15 Free Bet for new sportsbook customers
• Mondobet: Bet £15 Get a £10 Free Bet as part of the welcome offer
• EnergyBet: Bet £10 Get £10 Free Bet on your first qualifying bet
• Dafabet: 100% First Deposit Bonus up to £100 for new UK players
• Betiton: Bet £15 Get £10 Free Bet for new customers

All of our nominated best new customer betting sites are fully licensed and regulated, so if there is one jumping out at you, you can sign-up safely and claim free bets using the links in the table above, we advise you check over the welcome offer requirements yourself before signing-up, to be certain you’re eligible.

Casino	Bonus Type	Bonus Amount	Game Contribution
Betfair Casino	Deposit Match	100% up to £100	Slots: 100%
LeoVegas	Free Spins + Match	100% + 20 Spins	Slots: 100%
888 Casino	No Deposit	£88 Free Play	Various: 100%
Mr Green	Deposit Match	100% up to £100	Slots: 100%
Casumo	Deposit Match	200% up to £50	Slots: 100%

If you’d like more information and expert advice, including more detail on our review methodology, you can read on. Most bettors will tell you the deciding factor for joining a bookmaker as a new customer is the welcome bonus. The deals offered to new customers, including free bets, aren’t the most important feature of a bookie for a great long term experience.

• Always read the full terms and conditions, including wagering requirements
• Check the minimum odds and qualifying bet criteria for free bet offers
• Be aware of time limits for using free bets and completing bonus requirements
• Compare offers across different bookmakers to find the best value
• Gamble responsibly and use tools like deposit limits and self-exclusion
• Ensure you are using licensed and UK Gambling Commission regulated sites

But the welcome bonuses are what attracts players to trying a new bookmaker more than anything else, from there it is down to the betting site to prove its long term value.

What free bets and bonuses are available to existing customers?

Known as Bally's in the USA, we have casinos in more than ten states. And now we're in the UK with our online casino site and land-based casino venues. All our casino slot games can be played for free with Demo Mode. And then there's our Free Games offering real money prizes. Looking for the best new customer betting sites?

5. Can I use my welcome bonus free bets on the 2026 World Cup?

Your expert team at the Racing Post has you covered. We have researched the market for you, providing expert reviews on odds, markets, banking, and more for bet betting comparison website the UK and Ireland’s biggest bookmakers. For most new customers it’s the quality of the welcome offer that will separate the best from the rest, so all our best new customer betting sites have high value free bets as part of their respective sign-up offers. It takes just a few seconds to make a new customer account using your mobile or laptop, and we’ve even included a simple and fast step-by-step guide for how to join today and claim a free bet welcome bonus if you think any of our best new customer betting sites are right for you. Below you’ll find our list of new customer betting sites, assembled by our experts.

4. Coral

Each bookie featured in this list offers new players a welcome bonus free bet, competition-beating odds, promotions, a user-friendly interface, and quickfire banking options. Everything you need to enjoy the best online gambling experience while boosting your chances of landing a profit. The below table highlights our five favourite online gambling apps with the best free bet offers and promotions for new players. Choose the one that catches your eye and click the link to create an account. You can make a new customer account at one bookmaker or spread your interest across several apps. Each bookie listed on this page gives new players a free bet which you can use to gamble on the English Premier League, UK and Irish horse racing, greyhound racing, and many other sports and leagues from around the world.

What is a free bet?

Betway is a brand managed by Betway Limited (C39710), a Maltese registered company whose registered address is 9 Empire Stadium Street, Gzira, GZR 1300, Malta. Betway Limited is licensed and regulated in Great Britain by the Gambling Commission under account number 39372. New UK members only, must opt in. Free Bets: 3x £10 tokens (odds & bet leg restrictions apply), non-withdrawable, issued on settlement, valid 30 days, stake not returned. We're Bally Bet - the new name in online sports betting and casino gaming.

8. Betfred

Built on over 90 years of experience and driven by the thrill of the win. We're designed for the players who know what they want: smart bets, sharp odds and a slick way to play. And as the official betting and gaming partner of Nottingham Forest FC, we’re proud to present our all-in-one sportsbook and casino, packed with bet 40 free bets no deposit app promos, prizes and thrilling energy. From how to withdraw your winnings to details about the Bally Bet referral bonus, check out the answers to the top questions asked about our online casino and sports betting… Markets for rugby union matches extend far beyond choosing who wins, but what do they look like and how do they work? Here's how you can score some free sports bets to get you started.

Get £30 in Free Bets, when you Bet £10

Tuning into the Premier League this season? Look out for the iconic Bally's logo on Forest's home shirts. Think of us as your go-to for: Smart sports betting – pre-match, in-play, acca bets, Bet Builders and beyond Smart sports betting – pre-match, in-play, acca bets, Bet Builders and beyond Daily boosts & offers – including profit boosts on major events like Wimbledon Daily boosts & offers – including profit boosts on major events like Wimbledon Epic online casino energy – 900+ online slots and table games ready for when you want a spin Epic online casino energy – 900+ online slots and table games ready for when you want a spin A trusted name – built on decades of entertainment heritage A trusted name – built on decades of entertainment heritage 24/7 UK-based support – seasoned help whenever you need it 24/7 UK-based support – seasoned help whenever you need it Whether you're backing your team or going for the ultimate progressive slot jackpot, Bally Bet is built with seasoned experience, thrilling features and the swagger to do things differently. To deliver a better way to bet and play - with top-tier service and generous rewards to keep the action rolling. That's why Bally Bet gives you the tools to stay in control: We're here to help you keep things fun, whatever your style of play. Some of these welcome bonuses offer a higher amount in free bets, this may be what’s most important to you but there is also other things to consider such as the point of entry, decided by the minimum qualifying first deposit and bet amount.

Best Horse Racing Betting Site: Coral

Stay up to date with the latest betting tips and exclusive insights with Betway Insider, our expert sports betting blog. For more tips and guidance, explore our guides covering how to bet on football and how to bet on horse racing. You can bet right here on our online sport betting site, or from our seamless Betway Sports app. Here’s how to place a bet: Create a Betway account by entering your personal details Select your welcome offer to get started Deposit cash into your account using one of our secure payment methods Check out our sportsbook to explore different markets Select the odds for the outcome you want to bet on and add it to your bet slip Confirm your wager by locking in how much money you want to bet – this will show you your potential winnings Review and lock in your bet, which will then be deducted from your account balance Understanding the probability of an outcome is straightforward with Betway. We list our betting odds as fractional odds, showing you your potential winnings against your stake if you win.

Can I have accounts with multiple betting sites?

When looking at our odds, the number on the left shows the potential profit if you wager the number on the right. For example, 2/1 odds would give you £2 profit for every £1 staked. Explore our guide on how betting odds work and how to read them for more helpful guidance. With our stringent security measures and a commitment to responsible gambling, Betway ensures a safe and enjoyable betting environment for all customers. We also provide safer gambling tools and resources to help customers bet within their means.

Up to 15% Profit Boost every Day

For your safety and convenience, Betway sportsbook only accepts payment through globally renowned and secure methods and aims to provide lightning-fast payouts. Combined with a complete array of sports betting markets and odds on all major events, Betway is the go-to place for online sports betting. Stay ahead of the game with the Betway Sports app. Download it now from the Play Store or the App Store to enjoy live betting and real-time updates. New customers benefit from exclusive promotional offers including regular boosts and enhanced odds. Please read the T&Cs connected to the welcome offers to ensure you fully understand how it works and what’s expected of you as a new customer.

How to claim your free bets as a new customer

Got a question about your account, a promotion, or how something works? Our UK-based Customer Support team is on hand 24/7. Just head to our Help Centre to browse articles, guides, and quick answers on everything from withdrawals to bonus terms. Smart, fast and free - just the way service should be. We've been in the game since 1932 - from our pinball roots in Chicago to casinos across Vegas, Atlantic City, and right here in Newcastle.

6. talkSPORTBET – Bet and Get Bonus Offer

Over nine decades of delivering real entertainment, big play, and unforgettable nights. Bally Bet Sports & Casino's online site brings that same pioneering spirit to your fingertips - with a fresh take on sports betting and casino gameplay. Just the thrill of the latest sports betting odds and online casino action. Swipe through our different areas at the top of your screen to walk the entire floor of Bally Bet. Jackpot games, live casino thrills, casino rewards and, of course, our dedicated home-from-home Vegas hub are all available to explore.

New Customer Free Bets & Welcome Bonuses

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Bingo Site	Welcome Bonus	Free Bingo Tickets	Wagering	Bonus Code
Gala Bingo	Deposit £10 Get £60	30	4x	WELCOME60
Tombola	£10 Bonus on First Deposit	N/A	1x	None Required
Buzz Bingo	200% Bonus up to £100	10	2x	BUZZ200
Ladbrokes Bingo	Triple Deposit Bonus	15	4x	BINGO300

Only bookmakers with instant and free deposits passed the test.

• Virgin Bet: Bet £10 Get £20 in Free Bets for new customers only
• LiveScore Bet: Bet £10 Get £20 in Free Bets (valid for 7 days)
• SBK: Risk Free First Bet up to £20, refunded as cash if it loses
• Kwiff: Enhanced odds on your first bet, up to a £10 stake matched

Withdrawals had to be free and quick, and each bookie listed on this page impressed us on both fronts.